外商資本額1億7100萬員工人數1900人
Purpose of Job:
I work with Customer Loyalty manager to uncover valuable customer insights and to translate them into fuel for sustainable profitable growth and set up campaigns in the disciplines of acquisition, loyalty and retention. This is achieved by unlocking customer data from internal and external sources and thoroughly analysing customer needs and behaviour. My other activities include making selections, evaluations and reports.
Assignment:
1.Identify member loyalty program offers to encourage our existing core customers to shop in our stores more frequently (retain and develop).
2.Initiate member loyalty recruitment strategy to drive new customer purchase and increase our membership penetration.
3.Conduct personalization CRM communication plan based on different customer segments to increase the response rate.
4.Report regularly to the Customer Loyalty Manager about the effectiveness and ROI of the IKEA FAMILY media mix.
5.Manage CRM loyalty database and monitor CRM data quality and transaction capture rate. For generate CRM reports and provide consumer insights to internal stakeholders.
6.Generate CRM reports and monitor KPI achievement, as well as provide consumer insights regularly for internal stakeholders.
7.Work on the development of campaigns directed at IKEA FAMILY members which support the commercial calendar and contribute to the stated objectives.
8.Work with Customer Loyalty manager to manage the IKEA FAMILY budget, by monitoring the campaign costs.
9.With a ROI-driven mind-set and responsible for the campaigns.