外商資本額:50億550人
As a senior marketing specialist, you will be responsible for developing and executing marketing campaigns that incorporate consumer insights, competitive research, and utilize multiple channels to reach busines targets. Your job includes two major parts:
- 2~4 years of work experience.
- Marketing campaigns: You will collaborate with the sales team to negotiate with multiple vendors to launch campaigns. - Develop and execute "CTBC x foodpanda co-brand credit card" campaigns, including activation, acquisition, and ATL, BTL plans.
- ATL and BTL experience, especially in bank or other financial institutions experience is a plus - Passion for bringing ideas to life; end to end ownership for strategy and execution.
- Demonstrates an ability to learn new markets quickly and can adjust to changes in market dynamics and competitive landscape, optimizing campaigns as needed.
- Able to work closely with cross functional teams, including sales, pm, PR, legal to ensure consistency, accuracy on all efforts.
- Able to negotiate, develop and strengthen alliances and partnerships, including banks, chained brands and other cross-industry.